Glotrition

Beauty & Wellness

Branding

• Packaging

• Email Marketing

• Shopify

• Product Photography

• Product Campaigns

• Product Launches

Branding • Packaging • Email Marketing • Shopify • Product Photography • Product Campaigns • Product Launches

Challenge

Glotrition wanted to improve subscription retention while maintaining a premium, luxury brand experience. The challenge was creating marketing that strengthened long-term customer loyalty without relying on aggressive promotions or compromising the brand's upscale identity.

My Role

I served as the primary creative partner to the founder, leading creative execution across email marketing, Shopify, product photography, Amazon assets, packaging concepts, website design, and subscription marketing. Over 2.5 years, I helped evolve the brand through multiple website redesigns, lifecycle email campaigns, and ongoing optimization efforts.

My Approach

Working closely with the founder, I translated her vision into a cohesive visual identity across every customer touchpoint. We held weekly creative reviews to plan campaigns, product launches, and retention initiatives.

To support subscription growth, I designed 2–3 marketing emails each week along with educational and welcome email series in Klaviyo. I also collaborated on Recharge retention strategies, reviewing subscription analytics, cancellation flows, and cross-sell and upsell opportunities to improve the customer experience.

On the website, I continually refined the Shopify storefront using Microsoft Clarity heatmaps to better understand user behavior. This led to reorganizing page layouts, expanding educational content, highlighting ingredients, incorporating before-and-after imagery, and improving engagement throughout the shopping experience.

Creative Process

One of my biggest areas of growth was product photography and image creation. With little to no photography budget, I learned advanced product photography, lighting, Photoshop compositing, and AI-assisted creative workflows to produce premium lifestyle imagery.

Rather than relying on AI-generated products—One of my biggest areas of growth was product photography and image creation. With little to no photography budget, I learned advanced product photography, lighting, Photoshop compositing, and AI-assisted creative workflows to produce premium lifestyle imagery.

Collaboration

When I first joined the company, my early email designs and product photography didn't fully capture the founder's vision. Through continuous feedback and iteration, I learned to understand the brand from the perspective of its target audience instead of my own design preferences.

Over time, that collaboration evolved into trust. The founder relied on me as the primary creative resource whenever new campaigns, product launches, website updates, packaging concepts, or marketing assets were needed.

The Results

While my success was measured by campaign performance—including click-through rates, A/B testing, and ongoing optimization—it was equally measured by consistency. My goal was to create work that felt unmistakably Glotrition, reinforcing the premium identity across every customer interaction.

What I Learned

Working at Glotrition taught me that great design isn't about creating work that I personally like—it's about deeply understanding the customer and the brand.